"Excellence HiColor Permanent Creme HiLighting for Dark Hair Only The first haircolor of its kind specifically developed to lift dark hair in one single step, without brassiness Breakthrough technology lifts hair 3-4 levels, no pre-lightening required Rich, smooth creme formula conditions and penetrates hair for more intense, long-lasting color True-to-shade color that resists fading Quick processing time of only 30 minutes " "