the Balm Plump Your Pucker Gloss Strawberry My Shortcake (.25 oz). A shimmery light pink. Apply these glosses alone or with lipstick for a sexy shine and fuller lips! Plump Your Pucker is a lip plumper that enhances the fullness of lips and also adds a hint of tint!  Formulated with a special combination of folic acid, menthol and vitamin C, the Balm Plump Your Pucker increases blood flow to the lips and reduces the look of fine lines.  But the lip building benefits have just begun.. an additional ingredient, Maxi-lip, works cumulatively to create lasting fullness.  Be prepared for a poutier pucker after 30 days!